What You Do vs. Why You Do It

I really enjoyed this TED talk by Simon Sinek, and wanted to share it. It’s a great discussion about leadership, and it has this gem of a quote in it: “People don’t buy what you do, they buy why you do it, and what you do simply serves as the proof of what you believe.” - Simon Sinek As he was going on, I was struck by how similar his ideas sounded to some concepts in Aristotelian ethics - about character, virtue, and the value of repeated actions becoming habits.