What You Do vs. Why You Do It

I really enjoyed this TED talk by Simon Sinek, and wanted to share it. It’s a great discussion about leadership, and it has this gem of a quote in it:

“People don’t buy what you do, they buy why you do it, and what you do simply serves as the proof of what you believe.”
– Simon Sinek

As he was going on, I was struck by how similar his ideas sounded to some concepts in Aristotelian ethics – about character, virtue, and the value of repeated actions becoming habits.

When he says that what you do is the proof of what you believe, I can’t help but think of the idea that it is our actions, and not our claims, that truly reveal who we are – they reveal our character. We can claim that we are good people and that we have good beliefs, but ultimately, it’s what we do, not what we say, that reveals who we are. Definitely a great video.

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